An advantage of having a website is your business information and details about your products and services can be accessed by anyone, no matter where they are on the planet or what time of day it is. The internet is online 24 hours a day, 7 days a week. So even if your business isn’t open your website will be!If you have a contact form or another way for people to be able to contact you – even if it is as simple as your e-mail address on your website, then people can potentially get in contact with you, whether you’re in front of a computer or not.
The first and perhaps most obvious advantage of a business website is the potential for reaching a wider audience. The internet is used by literally millions of people, all of them are looking for something and some of them might be looking for you!
Most businesses have local popularity, but what about potential customers outside their city? A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With a website, your business will be visible around the world.
A website can act as your online brochure or catalog that can be changed or updated at any time. If you employ a content management system (CMS) you can make changes quickly and at no charge.
You can have your existing customers refer you to their friends and relatives using only your web address or URL.
If you move your business to a new location your customers can still find you because your main marketing tool, your website, is easily changed and updated. Your website is flexible and if your search engine optimization is done properly your business will appear to online visitors who search for you.
Information requests can be processed immediately via online forms and autoresponders automatically day or night.